Phenomenal Woman Spotlight! Anita Hawkins

18 November 2015
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Phenomenal Woman Spotlight! Anita Hawkins

Entrepreneur, model and philanthropist, are just a few words that describe the AMAZINGLY inspiring Anita Hawkins. From the famous town of Gary Indiana, home of the iconic Jackson family, Anita fostered her entrepreneur destiny while just a teen.  After inheriting her grandmother's hair salon, Anita did what very few young women her age would have had the insight and resolve to do...she worked it!

She went on to obtain her cosmetology license, and grew her clientele; offering services in the salon as well as mobile.

In 2000, Anita moved to Prosper, TX with her husband and children, and in 2006, she launched Trokar Industries, LLC. Trokar has acquired a number of land developments around the state of Texas and celebrated a tremendous victory in September 2014 when D.R. Horton purchased a parcel of land from Trokar in North Texas for 1.53 million dollars.

Most recently, Anita established Lady Eloise, LLC, under which she operates her new healthy lifestyle restaurant franchise Fresh Healthy Café. Restaurant ownership has always been a desire for the mother of two, and after doing a great deal of research, she decided upon the Fresh Healthy Café brand because of the company's commitment to values that mirrored her own philosophies. "I wanted a brand with a proven record of success and longevity and began looking for popular franchises that provided what I believe people needed," Anita explains. "I also wanted my first location in Prosper to fill a void in our community. We have to leave Prosper to get healthy foods. I'm certain there are a lot of people in the city, like me, who want to raise happy and healthy families and want healthier eating alternatives. So, when I discovered the Fresh Healthy Café opportunity, I liked what they were doing and purchased the master for the DFW area." The first of 10 Metroplex locations will open for business in March 2015.

Anita was recognized by the National Association of Professional Women for Outstanding Excellence and Dedication to Her Profession and the Advancement of Women and was named one of the National Association of Distinguished Professionals' prestigious Women of Distinction.

She also served as model and spokesperson, walking the runway in a number of high fashion events including Designer's Rack at Neiman Marcus where she donned Pray by percy ray, Grace the Runway benefiting Simply Grace at the Women's Museum at Fair Park in Dallas and the ShonDanz Entertainment's Runway Extravaganza wearing show-stopping designs by Andre Perry. In November, she graced the cover of Curvy Connect Magazine (CCM) and was featured in a dazzling seven-page editorial spread. CCM rightfully dubbed Anita "The One to Watch" in 2015! She has also been featured on Dallas' CW 33 and Dallas High Life TV on the UA Network with editorial features in The Dallas Weekly, Texas Metro News and Dallas Morning News Online.

Anita has used her success as a vehicle to support her many charitable affiliations. Her dedication to helping others has established her as a community leader. She walks for St. Jude Children's Hospital and was one of the organization's top individual and team fundraisers in November and serves as a member on the Frisco planning committee for the charity. She gathers and donates items throughout the year for Where are You? which benefits homeless children and their families in the Dallas area. In January 2015, Anita will begin her tenure on the Board of Directors for Minnie's Food Pantry. Most recently, she launched the Find One Reason to Smile campaign benefiting Dallas' Women Called Moses domestic abuse outreach center. Via Indiegogo, Anita is working to raise $25,000 for the organization that assists women and their children in escaping the vicious cycle of domestic abuse.

Anita has added another title under her belt. She released debut novel "Storm After the Storm." Based on aspects of her life, the book chronicles the struggles and ultimate triumph of the title character Storm.

Today, Anita Hawkins is both self-assured and selfless. She has overcome the harshest of circumstances to become a successful businesswoman and fashionista while giving back to those in need and most importantly being a dedicated wife and mother to her family.

“FROM THE BOARD ROOM TO THE RUNWAY”, Anita Hawkins is the perfect combination of brains, beauty and fierce determination to succeed at whatever she sets out to accomplish.

Keep up with Anita via Social Media: INSTAGRAM- @AEHFASHION

Purchase "Storm After the Storm." On Amazon today:


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